CLICK ON THE COVERS TO VIEW THE INSIDE PHOTOS.

The Spitalfields brochure (the one with has the church on the cover) was the first I did for Paul Smith. It was unusual for advertising photography at that time as it was a series of portraits of non models. This became a consistent feature of the brochures that I went on to do for Paul Smith's main clothing line. It signaled a fashion company with a different outlook and it fitted perfectly with what I wanted to do as a photographer.

The photos had humanity; the opposite of the chilly glamour that still typifies the fashion photography representing many of the world's most successful designers.

I put this page together to coincide with 'Hello My Name is Paul Smith' at the Design Museum in London. http://designmuseum.org/exhibitions/2013/paul-smith

Autumn Winter 1989

Autumn Winter 1989

Spring Summer 1991

Spring Summer 1991

Autumn Winter 1991

Autumn Winter 1991

Spring Summer 1992

Spring Summer 1992

Autumn Winter 1992 (cover photo by Sandro Sodano)

Autumn Winter 1992 (cover photo by Sandro Sodano)

Spring Summer 1997 Collection

Spring Summer 1997 Collection

Autumn Winter 1997 Collection

Autumn Winter 1997 Collection

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