CLICK ON THE COVERS TO VIEW THE INSIDE PHOTOS.
The Spitalfields brochure (the one with has the church on the cover) was the first I did for Paul Smith. It was unusual for advertising photography at that time as it was a series of portraits of non models. This became a consistent feature of the brochures that I went on to do for Paul Smith's main clothing line. It signaled a fashion company with a different outlook and it fitted perfectly with what I wanted to do as a photographer.
The photos had humanity; the opposite of the chilly glamour that still typifies the fashion photography representing many of the world's most successful designers.
I put this page together to coincide with 'Hello My Name is Paul Smith' at the Design Museum in London. http://designmuseum.org/exhibitions/2013/paul-smith.