CLICK ON THE COVERS TO VIEW THE INSIDE PHOTOS.
The Spitalfields brochure (the one with has the church on the cover) was the first I did for Paul Smith. It was a series of portraits of non models, which was unusual for advertising photography at the time. It became a consistent feature of the brochures that I continued to do for Paul Smith's main clothing line. It signaled a fashion company with a different outlook and it fitted perfectly with what I wanted to do as a photographer. I wanted to make fashion photos that had humanity as opposed to the chilly glamour images which still typify the fashion photography representing many of the world's most successful fashion designers.